The Importance of Colour in Marketing On-line and Off-line
Colour in marketing is very important as the visual sense is the strongest developed one in most human beings.
It is only natural that 90% of an assessment for trying out a product is made by colour alone.
You have to consider your audience when marketing, as Women and Men, in general, like and dislike colours as per the chart.
Lets say you strictly targeting men, the rules of the game are:
Men love: Blue, Green and Black
Men hate: Brown, Orange and Purple
Why is Facebook blue?
According to The New Yorker, the reason is simple.
It is because Mark Zuckerberg is red-green colour blind.
This means that blue is the colour Mark can see the best. In his own words Zuck says:
“Blue is the richest colour for me; I can see all of blue.”
In another experiment researchers wanted to find out whether simply changing the colour of a button would make a difference to conversion rates.
They started out with the simple hypothesis of choosing between 2 colours (green and red) and trying guess what would happen.
For green, their intuition was this:
“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.”
For red, their thinking went like this:
“The colour red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the colour for stopping at traffic lights. Red is also known to be eye-catching.”
So how did that experiment turn out?
The answer was more surprising than I had expected:
The red button outperformed the green button by 21%
What’s most important to consider is that nothing else was changed at all:
21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button colour that made this difference.
If you consider a number of the top companies and their Logos the colour scheme looks like this:
So when selecting your colours consider who your audience is and you will be able to predict to a certain level their gut reaction and how they will react to your colours schemes.
Good luck and enjoy as colour is much ore fun than grey on grey…