Ok I learnt all about it the other day, I learnt all about Facebook advert setup and I did a 3 advert test. [ part of the training course I’m on, worth joining for sure ]
I did two with generic images of a Computer and another of an Ipad, the third I used the image of Me and my Horse.
I got 10 times more traffic from the image of me. I used myself, my life style to attract the traffic I wanted, I want to talk to people like me who want a change and have a similar lifestyle and therefore understand and connect with me, no point me appealing to stay at home mums, I have no experience of that, but loads of Computing skills experience, horses and being 40+, so I appeal to my Avatar with Attraction Marketing and the Facebook test Proves it I now KNOW myself, through testing and experience that Attraction Marketing works.
You want to know more about Attraction Marketing ? of course you do, if not then fine carry on wasting your marketing budget :).