Is this the secret to Marketing?
Day 37 of 90 Video Challenge – What is your Avatar?
We are trained to learn about our Avatar ( who should we be selling to ?), for example me it’s old farts nearing 50 or onwards to retirement who are f*****d off with corporate life, meetings, the general s**te of working in an office and not feeling fulfilled, wanting freedom from the 9 to 5 ( good old rat race).
So I sell the idea of escape to my Avatar, just like any marketing department has done before me, you define your ultimate customer your Avatar and give it a name;
For example :
Jane Smith, 30+, Trendy with 2 kids, stay at home Mum who wants an extra income to pay for the luxury of a pamper session 4 times a month, to do nail and hair and get a relaxing massage!
John Smith, 30+, Hard working Dad with no time for family as commute 3 to 4 hours a day and works in a highly pressured job that just pays the bills, wants to see family more and treat his wife to those pamper session she deserves and buy himself a fancy sports car.
You get the idea? if not then checkout our 7 day video start up course that explains the concepts of starting in marketing see www.kevinpaulhumphrey.com and signup.
In this Video I review Avatars and suggest they are not the be all and end all… What could the secret of marketing be???.. check it out.