The market is full of tools to track your advertising spend and they all have benefits and down sides, I have not checked them all out, I have used Google Analytics and still do, I have used SimpleTrakk and still do and I just started using Improvely and find it friendly and easy to use and like the graphic displays of the results.
So which Tracking tool is best for the job?, I’d say simple “The one you use“….
Strange answer however the truth is the tool you use is the best tool, as without tracking you are not marketing, you are just throwing money into the mind and hoping.
So what will a Tracking tool give you?, It will verify and allow you to choose the best return on your investment, allow you to shut down the poor adverts and concentrate on the performing ones and therefore improve the return on investment.
I’m not providing a detailed investigation here, that is for your to review and chose yourself, the links for both are here and an outline of what they provide: