Here Are a Few Things Your Competitors Can Teach You About Marketing
Your competitors aren’t always out to get you. In fact, they’re sometimes your greatest teachers for improving your marketing campaigns. It’s easy to get sidetracked by rivalries or defensiveness when working against your competitors, but open your eyes to them every now and then and you’ll be surprised by what you might learn. Here are ten things you can expect to learn from a little healthy competition.
Learning by Design
Need to launch your website but don’t know how to design it to be eye popping yet professional? Just look at your competitors! They’ve been around long enough to know what rocks and what sucks, and it’s not cheating if you lift just a couple design elements from their work. Just make it yours, and as long as it’s got your touch about it, it doesn’t matter where it got its foundation.
What Blogs and What Doesn’t
Certainly you want to make quality content, but there’s always a learning curve that you need to get over.What information clicks with your target demo? What doesn’t? What flops? What needs tending to? What is a good series and what needs to be nipped in the blog? Your long-standing competitors might have an idea or two, and by looking at what they’ve got to offer you can save yourself time and potential leads by taking several leaves out of their books.
When the Fiber is Cut, It’s Time to Go Mobile
While mobile apps are great and most people have access to them, it doesn’t mean that you have to go mobile right off the bat. Get up there eventually, but don’t waste your resources rushing to become iPhone friendly right away. Scan the playing field and take a look to see how soon after opening your competitors decided to enter the pockets of half of America. That’ll give you an idea of when you’ll be needed there, too.
Interaction is King
This is where you jump ahead of the competition. Look at how your competitors are interacting with their clients. Then look at how they’re not interacting with them. Then, all you have to do is do all of those things that they’re not doing. Perfectly simple. Who knew the competition could be so giving.
Think Email is Dead? Think Again.
Email marketing is still very much a thing to do, as it has great lead generation potential and it generates a huge amount of traffic towards your social media profiles. Need to make people aware of your Twitter? Let them know it exists over email. Need more people to be aware of your email? Make a Facebook post about it. It’s a two way street and all roads lead to you.
Full original article at http://damangmedia.com/competitors-can-teach-you-about-marketing/