Updated 4th June 2015
Digital marketing and website optimization requires many skills and tools to generate traffic and improve your conversion rate. As organizations have better appreciated the financial benefits of optimizing the value of traffic to their sites there has been an explosion of tools to help website optimization.
Using my experience as an online Conversion Specialist for a large gaming group I have put together an extensive list of digital marketing tools to assist you in optimizing your web site. Below you will find links to most of the well-known tools, including many free resources.
I update my digital marketing toolbox on a regular basis so please bookmark this page to ensure you can find it when you next need it.
Please contact me if you have come across other useful tools for digital marketing and website optimization. You can email me at email@example.com or contact me on Twitter. With your help I aim to make this the most comprehensive digital marketing toolbox on the web. I will also be adding recommendations where appropriate.
Digital Marketing & Website Optimization Toolbox:
1. A/B testing tools:
Deliver & measure the impact of different user experiences by split testing and multivariate tests.
A/B testing allows you to run an online controlled experiment to measure the difference in performance between an existing webpage (e.g. your home page) and a new design for the same page. The A/B testing tool randomly selects visitors for each design and uses robust statistical analysis to measure the performance of each page. If there is a statistical difference between the two designs we can say with a degree of confidence (normally 99%) that this is down to the design and not other contributory factors.
Selecting an A/B testing tool is therefore key to the success of your optimisation strategy and below are the main suppliers. Maxymiser are the current market leader, but depending upon your budget and other considerations you need to look for a tool that best suits your situation and needs:
For my post on choosing an A/B testing tool, including user ratings, click here.
1. A/Bingo: Is a Free Ruby on Rails A/B testing framework written as a plugin. It is an extraction from Bingo Card Creator, where it is used in production. It should work for most recent versions of both Rails 2.3 and 3.0.
3. A/B Test Master: This is a Free open-source tool developed for ASP.NET MVC development frameworks. To implement simply download the nugget package and add code.
4. Adobe Target & Adobe Premium: Full enterprise A/B, multivariate testing and personalisation tool. Now part of the Adobe Cloud which offers full integration with Adobe Analytics and content management products. Includes visual editor for micro-tests.
5. Change Again: Visual editor tool for A/B testing changes to existing pages. Allows for full integration with Google Analytics and other popular analytic tools.
6. Convert: Uses a visual editor for A/B, multivariate and split URL testing. Includes a WYSIWYG editor, Google Analytics integration, revenue and conversion tracking, behaviour and segmented targeting.
8. GlobalMaxer: A drag and drop visual editor for A/B and multivariate testing with the ability to edit HTML for more advanced tests. Allows for integration with analytics tools, tracking of multiple conversion metrics, including revenue and advanced segmentation to test certain types of visitors.
Offers a Free Basic plan for up to 10,000 test visitors a month and is the World’s only Free multivariate testing tool. The Premium plan allows up to 100,000 test visitors a month for just £120 a month. Enterprise plan offers unlimited test visitors and provides for test set-up, management and reporting.
9. Google Analytics (Free): allows you to test up to 5 versions of a single page, each delivered to visitors via separate URLs. No visual editor and reporting is via email.
10. Growth Giant: Uses Multi-Armed Bandit theory to run continuous A/B tests. It dynamically directs traffic to the best performing pages.
11. HP Optimost (Previously Autonomy): A managed service A/B and multivariate testing platform aimed at medium to large companies. This removes the need for IT support from your internal service providers. However, the interface is not as intuitive as other providers and there is no visual editor as yet.
12. KISSmetrics: Known for its highly flexible data reporting options, it excels at funnels with its extremely accurate funnel based-data, and can trace data to real people. Advanced data reporting requires a high level of analytical expertise.
13. Maxymiser: A comprehensive enterprise A/B, multivariate testing and personalisation platform with the ability to build and test totally new pages without having to involve your developers. Maxymiser can split traffic randomly and display new experiences from its own server. Integrates with most analytics (e.g. Google Analytics & Omniture) and visual behaviour tools (e.g. Click Tale). Also provides a simple to use self-service visual editor tool (Visual Campaign Builder) that allows you test changing elements on existing pages (e.g. headline, image or CTA changes) within a matter of minutes.
14. Marketizator: A simple to use visual editor tool for A/B and multivariate testing.
15. Modesty: A simple A/B testing and event tracking framework for Ruby on Rails.
16. Monetate: An enterprise A/B, multivariate and personalisation platform with functionality for delivering totally new experiences to test. Integrates with common analytics packages and offers a visual editor for self-service basic testing implementation.
17. Optimizely: Provides the ability to A/B test changes to existing pages using their simple visual editor. A/B and multivariate testing capability with the WYSIWYG editing and real-time reporting. For more complex tests developers will need to get involved.
18. Personyze: A SaaS platform for real-time visitor segmentation and personalisation. Offers a suite of services designed to improve visitor engagement, retention and conversion. Offers audience-orientated A/B and multivariate testing.
19. Qubit: An enterprise analytics, segmentation, personalisation, A/B and multivariate testing platform. Includes a visual editor for changing existing page designs. No App testing capability at present.
20. SiteSpect: An enterprise A/B, multivariate and personalisation platform for medium to large businesses. Includes a visual editor for micro-changes to existing pages.
22. Splitforce: A mobile A/B testing platform for iOS, Android and Unity Apps using a server-driven method. It randomly selects users on first app launch and saves dynamic objects onto the users’ device memory so that it can be accessed without a connection for every session thereafter.
23. Unbounce: The A/B testing tool for building, publishing and measuring the performance of landing pages using best practice templates provided by Unbounce.
24. Vanity: This is a Free “experiment driven development framework” for Ruby on Rails. It is an open-source program for A/B testing and is able to integrate with Google Analytics.
25. Wingify Visual Website Optimizer: Positions itself as the world’s easiest A/B testing tool. Provides a simple to use visual editor tool that offers A/B and multivariate testing capabilities, together with personalisation, heatmaps and user insights.
Click here to read: How should you prioritise your A/B test ideas?
2. Abandonment recovery emails and onsite re-marketing:
To read my full post on how to engage visitors who abandon your website click here.
Communicator: Provides automatic email campaigns for shopping cart abandonment. Recommends that emails are sent within 20 minutes of abandonment. On average it achieves a conversion rate of 5.2% using highly relevant and personalised communications.
Rejoiner: Offers automated email campaigns for shopping cart abandonment, and personalised behavioural email campaigns (e.g. for partial web form submission) to re-target users who exit your site. Optimizes campaigns through personalisation, segmentation and A/B testing email campaigns.
SalesCycle: Delivers both onsite re-marketing using targeted messages to 100% of visitors as they are about to leave your website and shopping cart or form abandonment email re-marketing. Offers A/B testing of emails as standard and claim email re-marketing increases sales between 4.5% to 6%.
ScreenPopper: Helps you convert more users through a pop-up appearing on top of a web page, with the goal of promoting a single call-to-action. The benefit is you get the visitors immediate attention, which can be used to for conversion purposes. If your goal is to get more newsletter sign ups, you can use the pop-up to offer an incentive in exchange for an email address. Free 14 day trial.
SeeWhy: Conversion Manager triggers real-time onsite messaging, personalised emails and re-targeted advertisements for shopping cart and form abandonment. Offers A/B testing as standard. Browser Manager triggers 1 to 1 real-time campaigns based upon visitors browsing behaviour (e.g. visitor goes to exit site).
Upsellit: Delivers a range of solutions for cart abandonment, including live chat, personalised automated email campaigns, real-time site abandonment detection and targeted onsite re-marketing offer campaigns.
VeContact: Collects abandonment data to create real-time personalised emails that seek to bring lost customers back to their pre-populated basket. Claims to achieve a conversion rate of up to 60% of abandoned visitors.
3. Address verification and auto-complete tools:
Use an address finder to simplify and reduce the number of fields in your forms. By allowing your visitors to enter their address more easily, especially on a mobile device, you can often increase conversion rates. Further, real-time verification improves the accuracy of data by correcting typos at source and enhances the effectiveness of marketing campaigns. Additionally address verification also helps to combat fraud.
1. Address doctor from Informatica: Verifies addresses from over 240 countries. The Fast Completion service will verify an address as a visitor enters each part of it and will auto-complete with the best match. This is ideal for organisations that need to validate information quickly, such as online retailers.
2. Cap Adresse: A French company that will verify addresses in 192 countries. It offers solutions for entering an address in a single line or multiple fields and uses real-time validation to improve data quality.
3. Matchcode: Provides UK and global postal address, email address, mobile and landline telephone number validation. Covers over 240 countries and includes commercial, names and geocoding datasets. Software is easy to use, install and integrate across all major platforms and applications.
4. Melissa Data: Their API parses, standardizes and validates U.S. and international addresses for over 240 countries and territories. The solution puts addresses in the standardised mailing format for each country and supports any UTF8 language. The tool will also add missiong components, including post codes, region etc.
The Express Entry solution uses type-ahead search functionality that makes it easy to enter and complete accurate addresses with up to 50% fewer keystrokes. It works on both U.S. and international addresses.
5. Post Code Anywhere: Covers over 240 countries and provides rapid address verification and auto-completion. Enables customers to look up their correct address online and ensure accurate addresses in your CRM system, EPoS and more.
Validates international addresses at point of capture with a simple drag-and-drop set-up, advanced search methods and the latest global address data.
6. Postcoder: Offers solutions for address lookup, autocomplete, validation, geocoding, IP address to location and email validation in over 240 countries.
4. Browsers and resolutions:
With over 1,000 combinations of browsers, operating systems and plug-ins it is practically impossible to check every single page to ensure it renders correctly for all users. It is likely to be more efficient and a better use of your time to get a company that specializes in cross-browser checking to undertake the process for you.
2. BrowseEmAll: Live testing, automated screenshots and compatibility reporting all from your own PC. BrowserEmAll operates from your local machine to find cross-browser problems, optimize for mobile devices using simulators for iOS and Android, test local pages and allows you to run different browsers side-by-side.
BrowserEmAll is great for testing websites protected by firewalls because it is on your own machine and you can run up to four different browsers side-by-side and instantly see how a change affects the page rendering in your selected browsers. Free trial licence key available on request.
4. BrowserShots: Is a Free (though there is a charge for priority processing) open-source online web application that takes screenshots of your web pages in different operating systems and browsers. It uses a number of distributed computers to open your website in their browser. It will then take screenshots and upload them to a central dedicated server for you to view.
5. BrowserStack: Provides easy access to all desktop and mobile browsers using live, web-based testing. You can test internal servers or local HTML designs, via remote browsers through a secure local testing setup. Free trial offer gives access to over 700 desktop and mobile browsers.
8. IE NetRenderer: A Free service that allows you to check how webpages render in Internet Explorer 11, 10, 9, 8, 7, 6 or 5.5, as seen from a high speed data centre located in Germany. Type in your URL into the field and it comes back with your page almost immediately.
9. Litmus: Provides cross-browser testing as an additional feature to its email preview service. The latter shows previews across more than 30 email clients and devices, with images of how your message looks in the preview pane, and with images on and off. For cross-browser testing simply enter the URL and Litmus will show you how it looks in most popular browsers.
Further, Litmus offers link validation by providing a screenshot of each web page that a link in an email takes a recipient to and it certifies that the URLs you are linking to are not blacklisted. It also confirms that you click-throughs are being tracked correctly.
Offers unlimited and enterprise plans that allow you to use only the features you need, add as many users as you need, organize your account and re-sell Litmus without an integration. 7 day Free trial available.
10. SauceLabs: An automated cross-browser checking service for desktop and mobile. Covers over 450 browser and platform configurations. Enables access to live breakpoints during testing which allows you to investigate problems manually during the process. Free 14-day trial available for all sizes of organisation.
11. Spoon: This is a browser sandbox which currently covers Chrome, Firefox, IE, Opera, Safari, Firefox mobile, Opera mobile and Opera mini. Spoon offers manual and automated browser testing. The browsers run within isolated virtual containers, eliminating the need for installs and allowing legacy browsers such as Internet Explorer 6 to run on Windows 7 and 8. Just click Run for any browser to launch it instantly.
Browser Studio is Spoon’s three-step tool for creating custom browser containers. Choose your browser, and version, pick the runtimes and plugins you need and Spoon will create your custom test environment in minutes. This for instance allows you to test a web application with a Java dependency or see if Flash breaks your website.
12. TestingBot: Provides either automated or manual cross-browser testing with Selenium in the cloud. You can operate tests in 198 browser/OS combinations and every test runs on a virtual machine. Manual testing allows you to control browsers interactively from your own machine or you can run automated tests by choosing which browsers to test. You decide when automated tests should run and over what time frame.
Advanced reporting for each test includes multiple screenshots, video of your test and detailed statistics about the test. Their secure testing environment allows you to run tests on your local computer, on a LAN, or on a server via VPN. Offers a two week Free trial.
5. Card sorting (Remote):
Use online card sorting to help you categorize your webpages by identifying how visitors would expect to find content or functionality.
1. ConceptCodify: Simple, easy, enterprise card-sorting tool for gaining user expectations of how they would categorize your webpages. Simply email participants a URL and download data whenever you need to. There are no arbitrary limits on the number of cards of participants.
Conduct studies in any language with full unicode support and does not require Flash or Java as uses native web technologies. Current cost per study is just $15 and they do have intermittent Free trials.
2. Optimal Workshop: Discover how real people think your content should be organised and obtain user insights to make informed decisions about information architecture.
3. SimpleCardSort: Online card sorting with the ability to turn on subgroups to capture multiple levels of card placement. This PRO feature allows users to drag one grouping of cards into another grouping. An additional PRO feature offers participant replay which logs every decision made by users and logs each time they sort a card, create a new group or rename an existing group. Free demo-account allows you to try out the service with a simple card sort.
4. usabilitiTEST: Online card sorting tool that supports closed, open and hybrid testing. Offers Free 3-day trial with all features available for your evaluation. Provides a Prioritization Matrix tool that helps rank tasks by a frequency and importance criteria. This can help identify which issues are of most importance and give priority to resolve first.
5. Usability Tools: Card sorting is just one of the tools in their impressive UX suite. Supports open and closed card-sorts, and randomisation of cards and categories. Offers a 14 day Free trial.
6. UserZoom: Offers a full usability suite, including web-based card sorting. Supports up to 100 items and 12 categories. Supports open and closed card-sorts, randomisation of questions to reduce participant bias, and follows a responsive design so participants can take studies on either their desktop or iPad. Using an iPad makes the process more of an intuitive experience by harnessing the power of touch-screen technology.
6. Competitor traffic analysis:
Evaluate competitors’ sites that have more traffic or a higher proportion of returning visitors than your website.
1. AdClarity: A leading competitor intelligence SaaS solution for digital media. It allows you to examine which campaigns, creatives and traffic sources are working most effectively for your competitors.
2. Alexa: Free web traffic metrics, top sites lists, site demographics and more.
3. Compete – (Millward Brown Digital): Access traffic, engagement and demographic data on competitor websites. Benchmark your sites performance and conversion rate by tracking online market share in your industry. Examine key words and referral traffic sources used by your competitors. Identify best in class websites from performance data.
4. Quantcast: Provides Free audience insights for over 100,000,000 websites including detailed demographic, geographic and lifestyle data.
6. Website Informer: This is Free service for web masters which gathers detailed information on websites, general information, statistics, main competitors, similar sites, IPs and more.
7. Design feedback (Also see Usability tools) :
Don’t wait for your designs to go live before you get feedback on your website design. Get feedback on your mock-ups or wireframes to provide useful input into the design process.
A: Collaboration & Sharing Tools:
1. Bounce: A Chrome extension that allows you to share comments, ideas and notes on your designs. It generates a screenshot of the site which people can comment on.
2. Conceptshare: A creative management and feedback tool for sharing designs with colleagues and clients to assist in the design process.
3. Conjure: A feedback tool for instantly sharing designs with your colleagues to obtain feedback and approval.
4. invision: A feedback tool which allows you to share designs on their native device.
5. Notable: A design management and feedback tool for assisting obtaining feedback from colleagues and clients during the design process.
B: Tools For Design Feedback From Experts or Customers:
1. Concept Feedback: Free design feedback which uses game mechanics to leverage the crowd for design insights. Each reviewer rates a design on four criteria; design, purpose, originality, and engagement.
2. Criticue: Obtain feedback on website designs from a community of entrepreneurs, usability experts and web designers.
3. Five Second Test (Usability Hub): Feedback from real people on your landing page wireframes and mock-ups to understand people’s first impressions of your design in just 5 seconds can ensure your message is being communicated as effectively as possible. By finding out what a person can recall about your design. Offers Free clutter test.
5. Proved: A crowd sourcing tool for getting almost instant feedback on an idea, prototype or a new product development that you want to check-out before it goes live. Feedback is normally provided within 3 to 4 hours and guaranteed within 24 hours.
6. Sitepoint: A Free forum of web designers and developers set up specifically to give design feedback from over 350,000 registered users. Sitepoint is a media company which serves the web design and development sector by publishing articles and e-books.
7. Usabilla: Provides feedback on live sites using a built-in annotation tool. A Free trial service for a single webpage and can include feedback from up to 50 visitors.
8. User Bob: Discount user testing tool which records user’s screen and audio of what they think about your site. Create short tests to capture what first impression your website makes and more complex tests involve users completing set tasks to understand what frustrations they may have.
9. What Users Do: See videos of real people talking about your website, app or prototype. Find out why users behave as they do on your site without having to guess.
8. Email Marketing:
There is little point running an email campaign if you haven’t cleaned, validated and verified your database of email addresses. This is especially important if you don’t validate and verify email addresses as and when you capture customer details.
1. Data Improver by Neopost: Data cleaning service from Neopost.
2. emailanswers: Offers an 8 step process which covers removing duplicates, role emails (e.g. sales@). keywords ( e.g. spam, junk) , compare against the bounce file, complainers file, domain/spam traps, disposable email addresses and validate using proprietary email verification software.
3. Experian: Provides a range of email validation solutions, helping you capture accurate email addresses from the start or validate email addresses in your database.
4. Informatica: Instant and accurate email verification and list cleaning.
5. Kickbox: Email verification and verification and list cleaning.
6. LeadSpend: Real-time email validation. Point of collection email validation prompts users to correct mistyped addresses or filter out harmful email addresses as they enter your system with their real-time API. Pre-send email validation offers several secure and easy-to-use upload options.
7. MailboxValidator: Connects to the mail server to check whether the email inbox exists.
8. towerdata: Syntax engine identifies invalid email formats, email correction software corrects misspellings and typos, spam trap suppressions, proprietary domain database reviews status of every email domain, mailbox check predicts if emails will bounce, diagnostic codes categorize reasons why emails are bad, and email delivery metrics monitor how old an email is and when it was last opened.
9. Fold height:
It is good practice to ensure all your key content is above the fold as when visitors arrive on your site that is what they will see. First impressions count and so you have to rely on content above the fold to create engagement and prevent visitors from bouncing. If content is hidden below the fold then users won’t see it unless they scroll. Human nature means that people go for the path of least resistance and may exit your page without scrolling below the fold.
Identify your most common fold height by using the screen resolution that is most often used by your visitors.Your web analytics or heatmap providers can normally tell you this. You should then view existing pages using the appropriate resolution to check how your users see your site. Also inform your developers and web designers so that they can review new designs using the most common screen resolution.
1. Google Chrome Screen Resolution Tester: Resizes the browser window to view websites in different resolutions.
2. Scree Resolution Simulator: Test website usability with different screen resolutions.
3. Screenfly: Responsive screen testing on monitors, tablets, smart phones and more. http://quirktools.com/screenfly/
10. Headings & imagery:
Ensure your landing page headings and imagery align with customer expectations by using word association to identify what people automatically think about when they explore your sector or product.
1. Human Brain Cloud: A simple multi-player word association game which will display results for words that you enter at the end of the URL (after #view/)
2. Word Associations Network: Project Word Associations Network allows you to lookup associations with a given word.
3. wordassociation.org: Started off as a project and now claims to be the world’s largest database of word associations.
11. Human-related rich media:
Use animated or real people introduce your website to improve engagement and guide your customers to your key calls to action.
A: Animated avatar web greeters:
1. SitePal: Displays an animated speaking avatar to greet visitors to your site to improve engagement and reduce bounce rates. 15 day Free trial available. Over 250 stock avatars which can be customized, including using your own uploaded images and has an API for advanced functionality.
2. CodeBaby: Offers a range of customized animated avatar solutions for both self-service and e-learning needs. Self-service includes conversion optimization which uses emotioanally intelligent response segments to direct the customer experience towards your business goal. Other solutions include benefits, health and service adviser.
B: Real human greeters:
3. innovatemedia: Employs actors and actresses to deliver a real human spokesperson for your website to improve engagement and increase conversion. Choose from their talant database or from 2 to 3 actors and actresses at each shoot day.
4. Model2web: Allows you to view and select from models on their website to create a virtual spokesperson for your website to improve engagement and sales. No monthly fee, cost is a one off payment, with no hosting fee.
5. Mywebpresnter: Guaranteed return or money back. Creates professional web presenters and video spokesperson videos to engage visitors and improve conversion. Provides for continual A/B testing as standard to optimise the video content and delivery.
6. Studios1: Delivers video spokesperson to engage visitors as they land on yor site. Offers over 150 actors and actresses to choose from.
12. Image optimisation:
Pictures are important for websites because evidence suggests that a good image improves engagement and views of a page. Images grab our attention and can trigger emotions much more quickly than text. Our brains process images almost instantly, but can take much longer to read copy.
However, according to the latest HTTP Archive data, the average page weighs 1795 KB, up by 20% in just 6 months. The average webpage has grown by 186% since 2010 and over half (56%) of the weight (1,000 KB) is comprised of images. To keep pages to a manageable weight it is important that images are optimised to avoid slow load speed which can be damaging to conversion.
1. CompressNow. A Free online tool that supports GIF, JPG, and PNG. Upload an image up to 9MB, select compression level, and view.
2. FILEminimizer Pictures. Offers Free software to reduce the size of your images, photos and pictures by up to 98 percent. Compress your JPG, BMP, GIF, TIFF, PNG, and EMF images and pictures. Compress whole digital photo albums at once. Choose from four different compression levels. FILEminimizer also comes in a premium suite that integrates with Microsoft Office, Microsoft Outlook, and Lotus Notes.
3. FileOptimizer. A Free lossless file size optimizer for Windows that supports over 100 different formats. FileOptimizer has a simple interface that’s easy to automate. All processed files are copied to the recycle bin, so you can easily restore them. FileOptimizer is an open source application.
4. ImageOptim. This is a Free application for Mac that optimizes PNG, JPG, and GIF images. To do so, ImageOptim integrates a batch of tools, including PNGOUT, Pngcrush,Zopfli, JpegOptim, and Gifsicle. ImageOptim finds best compression parameters and removes unnecessary comments and color profiles.
5. Image Optimizer. A Free tool that’s available online or as a download. Change image dimensions, quality, or file size. Choose an image or compress images in bulk.
6. JPEGMini. A photo compression application that reduces (up to 80 percent) the size of photographs, while preserving their full resolution and quality. JPEGmini Pro supports photos up to 50 megapixels and includes a plugin for Adobe Lightroom. Lite is Free.
7. Kraken.io. Designed with the purpose of being a single, easy-to-use tool to optimise images. Offers multiple methods for resizing and cropping images, lossless and lossy options, and has a WordPress plugin. You can store optimised images directly in Amazon S3, Microsoft Azure, and Rackspace Cloud Files.
8. PNGOUTWin. An application for Windows that uses its own proprietary algorithms for compression. Convert and compress to PNG from TIFF, GIF, BMP, and other formats, or optimize your existing PNG files. Compress one or more files, and drag and drop multiple files on the main window.
10. PNGOptimizer. A Free small Windows program that cleans and reduces PNG files. It also converts other lossless image formats (BMP, GIF, TGA) into PNG. PNGOptimizer has a simple drag-and-drop interface and creates easily available PNG screenshots.
11. PunyPNG. A Free online tool that supports JPG, GIF and PNG. Compress up to 20 files, with a max of 500KB each. The Pro plan offers higher compression and optional “lossy” (e.g. slight quality reductions) optimizations, with a 1MB max file size for 5,000 images per month.
12. RIOT. (Radical Image Optimization Tool) is a Free image optimisation programme for Windows to visually adjust compression parameters while retaining minimum file size. Compare the original image next to the optimised image in real-time and instantly see the new file size. Its features include batch support for multiple files, image adjustment tool, and colour reduction.
13. Smush.it. A Free online image optimisation tool from Yahoo Developer Network. It optimizes an image without changing its look or visual quality. It can mange JPG, GIF, and PNG images that are up to one megabyte in size.
14. TinyPNG. A Free online tool that provides lossy compression to reduce the file size of your PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. TinyPNG also offers a plugin for Photoshop, for Windows and Mac.
15. Trimage. This is a Free cross-platform tool for optimizing PNG and JPG files. Trimage usesOptiPNG, Pngcrush, AdvanceCOMP, and Jpegoptim, depending on the file type. All images are compressed on the highest available lossless-compression levels. Available for Linux and other Unix systems.
13. Internal site search:
Evaluate your built-in search functionality by analysing key words used by visitors or use a third-party search tool provider.
3. Fusion Bot: A site search engine which offers search, site map and reporting. Being fully hosted it does not require software to be installed. Also offers e-Commerce search engine with search and navigation of your site.
4. Adobe Target: Search driven merchandising includes options such as auto-complete, a did you mean function, dynamic image options, multi-media use and decision-making refinements (filters). Allows for automated merchandising rules and enables customised result display (e.g. sorting options).
14. Live chat:
Improve engagement and reduce bounce rates by offering live interaction with customers whilst they are on your website.
1. Boldchat: An enterprise chat software that offers innovative features including an automated, tiered chat routing that manages chats between agents and has extensive monitoring and reporting capabilities. The open API allows surveys, chat windows and promotional pop-ups to be extensively customised. It allows agents to assist visitors to fill out forms, complete purchases in the shopping cart and access technical support. Dashboard allows agents to see the customer’s referring webpage, keywords they used, their geographical location and their chat history. Free demo.
2. Click4Assistance: A fully customisable live-chat facility that offers a comprehensive range of features including extensive real-time monitoring, 1 or 2 way video chat, offer demonstrations, ask for feedback or gather leads, and design multiple fully configurable forms. Dashboard allows agents to view how visitor’s arrived at website, their location and much more. Offers full integration with CRM systems, social media platforms and Google Analytics. 21 day Free trial.
3. Liveperson: Offers an enterprise fully customisable live-chat facility including real-time monitoring, allowing chat windows and promotional pop-ups to be extensively tailored. Comprehensive dashboards at campaign-level for understanding how engagement is affacting your KPIs and operational level for how your agents are performing. 30 day Free trial.
4. Velaro: Enterprise and small business live chat software which is fully customisable allowing chat windows to be tailored to your business needs. Extensive dashboard enables behaviour of visitors to be tracked and monitored to improve engagement. The missed chat report allows you to view a list of all the times a chat request was made and how an agent responded to the request. Monitor agent login activity using an agent login report which tracks when agents are working, on a break or actively chatting. Has a Free trial offer.
5. Whoson: Provides a suite of plans from 1 user to enterprise. Provides intelligent targeting for a personalized experience. Dynamically invite visitors with a personalized message based on their predicted requirements. Allows you to create rules and triggers – based on visitor behaviour – with specific actions allowing you to segment visitors into categories such as geographic location and repeat visitors. A 30 day free trial
6. Zopim + Zendesk: Offers a unique chat design along with a wide range of contact options to help build customer engagement. Zopim’s services also give you analytical tools for understanding your customers’ needs and making better business decisions. The chat window customisation options are limited to changing your window to match company brand colours.
15. load speed for web pages:
Slow page load speed creates a poor first impression of your website. Google also penalises sites with slow load speed and so this will affect your Google search rankings thus damaging SEO.
If you are using Google Analytics go to Content/Site Speed Report for load time grade (should be above 80).
1. Google Developers: A Free resource that rates your page speed for desktop and mobile devices. Provides recommendations for the main areas to investigate to improve your load speed.
2. WebPagetest: A Free tool for the more technically minded user that allows you to define the your geographical location and to test different in different browsers. Provides a detailed breakdown of the loadspeed of individual elements on the page.
3. Octa Gate Site Timer: Provides a Free evaluation of the impact on loadspeed of images, frames, iframes, script files and it it also follows redirects. Identifies the key offenders for you to optimise.
16. Navigation Guidance & App Tours:
Research by the Nielsen Norman Group indicates that most visitors will take just 10 to 12 seconds to decide whether to exit a webpage if it doesn’t sufficiently engage them. Users know that websites are of highly variable quality and are ruthlessly looking to abandon the dross as soon as then can. Don’t leave this to chance, why not try offering visitors clear visual navigation guidance to make double sure the next desired step on your page is displayed in a helpful and interactive way?
These tools serve your visitors a visually prominent indication of the next step on a specific page, navigation to a recommended user journey or a tour of the site/App.
1. Iridize: This tool monitors and analyses browsing behaviour to employ predictive analytics to deliver prominent and relevant messaging to assist user navigation when most effective.
2. HelloBar: A Free tool which which displays a visible bar that sits at the top of a web page to draw the web visitors’ attention. Hellobar acts as a primary website call-to-action. You can include Hellobar on one page, several pages, or across your entire website.
3. Payboard: Their software employs predictive analytics to learn which user journeys deliver the most value to your business and serves navigation recommendations via “boosters” to guide visitors to those pages with the highest conversion rate. Boosters serve intelligent and personalised navigation recommendations to each user to improve engagement and increase conversion for your specific business goals.
4. TourMyApp: As we know users don’t read documentation and so this too engages visitors by displaying in-app guided tours to help users complete tasks in your web application. It serves a ‘getting started’ tour when they log in for the first time and highlight advanced or unused features when appropriate. l creates a In-app guided tour to assist in task completion. Allows you to create fully interactive tours, where the tour can progress as the user completes specific tasks, such as clicking a button or entering some text.
5. Walkme: An enterprise class visitor guidance and engagement platform. Displays a tab next to the next recommended navigation call to action to encourage self-service, accelerate training and software adoption, increase conversion, reduce customer service costs and improve the customer experience.
Create personas of important customer segments to improve your knowledge of key visitor segments. Some conversion experts prefer to look at user tasks, but what ever your view it is certainly useful to spend time getting a better understanding of who your visitors are, why they come to your site, what motivates them and where do they come from. Evaluate how easy it is to complete your main user tasks, review and recommend improvements to help visitors in task completion.
Personas and user tasks should also be a good source of ideas for A/B tests as they help to focus your attention on why visitors come to your site. Beyond that you need to consider if you want to personalise user journeys by key personas. Be careful thought as you need to consider whether you can or wish to maintain different content for multiple customer segments.
1. Personapp: Free app for creating infomal personas and share with your colleagues.
2. Up Close & Persona: Free app that asks you questions to help you understand what motivates your audience.
18: Ratings & reviews:
Research suggests that Word of mouth (WoM) is the main driver for between 20% to 50% of all purchasing decisions. There is no reason to believe online WoM is any less important than offline WoM. Due to our social nature people are heavily influenced by the behaviour and opinions of others.
This is especially the case when faced with uncertainty, such as when buying something for the first time. This is why displaying ratings for products or services can be so powerful. A large number of ratings helps build trust and credibility of your site and provides guidance for customers on which products people are most satisfied with. This reduces uncertainty about your site or products that people dislike immensely.
1. Bazaarvoice: Offers a suite of applications via a cloud based user generated content engine that helps you capture, manage and respond to customer input to grow your business. This covers 5 core products;
- Conversations encourages customers to review products, ask questions, give answers and share stories.
- Connections manages responses to shopper questions & reviews across their network of retail sites.
- Local makes authentic customer reviews available on your website and on the sites of local providers that carry your brand.
- Curations pull authentic, moderated social media content into your buying experience by displaying it on your website.
- Media engages active shoppers online and in-store via their ad targeting technology.
Bazaarvoice claim their clients see an average 65% lift in revenue per visit and 52% uplift in conversion on product pages with ratings and reviews. They also see a 98% average conversion uplift when shoppers engage in Q&A on major retail sites. Has over 3,500 clients.
2. Feefo: A rating and reviews service that provides qualified reviews from real customers who have made a purchase from your organisation. Every review can be shared across social platforms and with the Feefo Facebook app you can automatically position reviews into the heart of your social engagement strategy.
As a Google Licensed Content Partner, Feefo submits ratings and reviews on behalf of merchants to be included in to Google’s listings. Offers a Free trial period to try out the service.
3. Powerreviews: Provides a consumer engagements engine for over 1,000 brands to collect customer reviews and answer questions from consumers.
- The consumer engagement engine powers ratings and reviews and Q&A solutions that have resulted in more than 22 million reviews.
- Their syndication network distributes reviews to all major retailers and search engines.
- Measures social traffic, engagement and content generation and determine how they drive traffic, conversion and sales.
- Provides strategy, implementation, moderation and management services to ensure best practices are established.
4. Reviews.co.uk: A single platform for company, product and in-store reviews.
- Product and merchant reviews to increase trust online.
- Retain control of the process via real-time moderation, reply function and customisable review request emails.
- Review booster – delivers star ratings in Google by contacting previous customers to obtain a boost in the amount of reviews you collect.
- Social integration – links up to your Twitter account so that you are constantly updating fresh content. Every time you recieve a 4 or 5 star rating it will update your Twitter feed.
- Their iOS & Android app allows you to manage and receive email alerts shortly after a customers leaves a 1 or 2 star review to provide the opportunity for an immediate response.
Has over 3,000 customers using their platform.
The system is available in English, French, German, Spanish and Japanese. Free 30 day trial available.
6. Yotpo: A suite of solutions including product reviews that is deeply integrated with social media which means that it is easy to share customer reviews with your business’s Facebook page and Twitter account which drives qualified traffic. The core features cover:
- Review generation – Delivers automated, fully-customisable and mobile responsive emails after purchase which includes upsells in all review request to increase lifetime value. A one-step submission process also increases the number of reviews received.
- On-site – Full customization of widgets, with all reviews labelled with a trust badge, the ability to ask buyers questions and includes in-depth information on each reviewer to help buyers qualify relevance.
- Retention – Focus on lifetime value of each customer through the use of post-purchase coupons, ability to comment on reviews and community Q&A.
- Marketing – Social integration allows you to automatically share your best reviews on Facebook and Twitter to increase their reach. Yotpo ads and email upsells leverage your reviews to bring quality traffic to your site.
- SEO – Increases your SEO visibility by showing your reviews and ratings on Google and offers the ability to display your reviews across Google Shopping and search with product listing ads.
19. SEO Keywords:
Below are 17 of the more popular keyword tools that are often recommended by SEO experts.
1. AuthorityLabs: Track historical rankings and view graphical representation of how a keyword is ranking over time.
2. Bing Keyword Research Tool: All data is based on organic searchers over the last 6 months and provides ideas and suggestions for your content. Just sign up for Bing Webmaster Tools to access the keyword research resource.
3. Blog Post Headline Analyzer: This tool is from CoSchedule and will analyse headlines for length, how powerful or emotionally engaging the words are, how uncommon the words are and provide recommendations to improve your headline.
4. Google Adwords Keyword Planner: A Free Adwords Tool that allows you to search for keyword and ad group ideas, get historical data, see how a list of keywords might perform and set up a new keyword list by multiplying several keywords together.
5. Google Keyword Suggest Tool: An easy to use tool from SEOChat.com for identifying longer and more specific phrases to narrow targeting. Enter a term and it will generate a list of the most popular keyword phrases that all begin with the base word – using Google, Amazon, YouTube and Bing “suggest” data bases. The tool generates phrases for every letter of the alphabet. Choose a phrase and then move to the next step to generate more phrases.
6. Google Trends: Is a Free tool that allows you to view what people have been searching for with Google. It graphs how often a term is used over time and how this varies geographically. It allows you to generate predictions of how search volumes are changing. You can also compare more than one term to view their relative popularity.
7. iSpionage: Provides insights into competitors’ effective keywords, ad copy and budget. A highly recommended tool for finding out what your competitors are up to.
8. Keywordcompetitor: Gets your competitors’ paid keywords, ads and landing pages. It can also provide daily updates on ads, keyword positions and landing pages. 30 day Free trial available.
9. Keyword Discovery Tool: One of the most popular keyword tools that provides keyword search statistics from all the major search engines. It will provide the search phrases that people use to find a product or service. It should help you identify the search terms driving traffic to your competitors.
10. KeywordTool.io: Excellent for finding out what people are looking for as it produces around 750 suggestions for each keyword. The suggestions generated depend on the specific Google domain and language that you select.
11. searchmetrics: Essentials is their standard keyword research tool. The suggest function will show you where the specified domain ranks for a particular keyword, plus you can add and tag keywords using the tool.
12. SEMRUSH: The industry standard keyword research tool identifies your main competitors based upon the keywords you plan to target. Click on your competitors and it will show you what other keywords they target ad to and the ad copy they use. Highly recommended for seeing who your top paid and organic competitors are for the keywords you plan to use.
13. SerpStat: A Free keyword tool which filters results to show only the questions that people enter into the search box. It provides you with popular keywords and their various forms used by people who are searching for interesting products, services or information. It collects and aggregates search suggestions, providing them with the ability to download in a TXT file. It is very good for giving you the how-to content and frequently asked questions.
14.Soovle: A very easy to use and Free keyword tool which generates a list of the best keywords by analysing search engines Google, Wikipedia, Amazon, Answers.com, YouTube, Bing and Yahoo!
15. Spyfu: A great tool for identifying all the places where your competitors show up on Google. It will show you all their keywords and the ad variations they have employed. Excellent for understanding your competitors’ most profitable keywords.
16. Ubersuggest: A simple and Free keyword suggestion tool that begins to pull in keyword suggestions from Google and other sources the second you start to type. Often used for PPC and SEO keyword research.
17. WordStream’s Free Keyword Suggestion Tool: A Free tool that allows you to run a limited number of searches in its massive keyword database. A fast tool which holds over 1 trillion keywords in its database. Excellent for long-tial keyword suggestions.
12. SEO Link Building Tools:
Establishing good quality back-links to your website is crucial in improving the credibility of your site. Use SEO tools to Identify what content gets linked to most so that you can prioritise your content marketing activities to ensure resources are targeted in the right areas.
Below I have summarised 18 of the top link building tools:
1. ahrefs: Claims to have the largest index of backlinks. It is updated every 15 minutes and is highly recommended for identifying the number of referring domains that a site has, how many of these come from unique IPs, and how natural is your link growth over time.
2. BuzzStream: A dedicated link building site which allows you to import lists of websites for prospecting and provides useful data for deciding which websites you should target. It will provide the domain authority of a site and how many followers they have on Twitter. It also allows you to easily contact websites through BuzzStream.
3. BuzzSumo: An invaluable tool for helping to identify ideas for new content. The “Backlink” tab shows the social shares of the the most popular inbound links.
4. DeepCrawl: DeepCrawl is a comprehensive website crawler, designed to identify and monitor technical aspects that could affect your SEO performance. It is good at identifying duplicate pages, pages with meta titles that are too long, duplicate pages and pages that take too long to load.
5. Followerwonk: A Twitter analytics tool that you can use to find the content creators. Enter the topic name, together with “blogger”, “writer” or “author” and it will provide a list of content generators in your field.
6. Google Adwords Keyword Planner: Keyword Planner helps to build new search network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform and create a new keyword list by multiplying several lists of keywords together.
7. Google Webmaster Tools: If you use Google Analytics it is simple to add Google Webmaster to your account and start collecting data to identify how you can improve your SEO performance.
8. GroupHigh: A dedicated blogger outreach and influence management tool. This is highly recommended for larger organisations as it is able to import URLs by the thousands and provide basic blog information, SEO/traffic metrics and social networking data.
9. Inkybee.com: A paid service that is useful to find bloggers on any topic. Has a dashboard to track and manage your outreach.
10. LinkProspector from Citation Labs: Highly recommended tool for finding outreach targets. Powerful tool for quickly building lists of potential link targets. Very affordable and gives a quick return on your investment.
11. Majestic: The Majestic Marketing Search Engine is best known for the trust flow and citation flow metrics. The topical trust flow aids analysis of a site’s topical data for evaluating the semantic context of a site. Identify top ranking sites in your sector and use the trust and citation flow data, together with topical trust flow numbers, to try to create a similar profile.
13. MyBlogU: A useful tool for blogs to establish new connections and backlinks. Facilitates knowledge sharing and you can choose between brainstorm, media and interview. The interview category can be used for creating interviews for you blog and for finding relevant projects to raise your profile.
14. SearchMetrics: Enterprise SEO platform that will gather data on your website, with information about SEO visibility, backlinks and more. The graphs facility enables you to identify any algorithm issues by looking for any sudden changes in visibility. Use the keywords ranking to help identify the most relevant websites to target. The social ranking feature provides evidence of how well the social marketing is performing.
15. Screaming Frog: The Screaming Frog SEO Spider allows you to quickly crawl, analyse and audit a site from an onsite SEO perspective. It’s particulary good for analysing medium to large sites, where manually checking every page would be extremely labour intensive.
16. SEMrush: A popular SEO tool for checking the health of a site. As part of keyword research the tool is also used to identify which top sites rank for primary keywords.
17. Serpfox: A useful keyword position tracking tool. Set custom alerts and receive emails to inform you whenever a search term you are tracking enters the top ten positions, exits the top ten or changes by more than ten positions.
18. Topys.com: A good tool for bloggers to understand who is sharing your content and if they are influential it is then easier to reach out, connect and collaborate with them.
SEOBook is a useful website for more SEO tools.
21. Social media analytics:
Analytics tools to understand how people consume and share content across social networks.
1. 33Across: This tool allows you to integrate social media analytics with your marketing efforts. 33Across offers traffic building and monetization tools for content publishers. SiteCTRL provides real-time insights on how people consumer and share your content. This includes Copy&Paste which monitors on-site copy and paste activity and auto-inserts the page URL to create organic back-links which improve search rankings. SpeedShare enables and tracks sharing of your content across multiple social networks. The analytics tool helps you to understand how your users share your content publically and privately.
RevCTRL generates insights into the best places where you should focus your marketing efforts and allows for better placement and more relevant ads for users. Select customized ad signals including social, search, contextual and more. As a result RevCTRL aims to provide higher CPMs and more revenue with fewer ads on your site.
In May 2015, 33Across announced the launch of Real Platform, which it claims will guarantee that the ads traded will be viewable and seen by humans and not bots. The platform was designed for programmatic buyers but it also supports I/O purchases. Two distinct market places have been created by 33Across. The “Impact” marketplace will guaranteed 100% view ability and fraud-free placements, while the “Display” market place will block suspicious traffic and deliver ads above the fold.
2. Brandwatch: Supports 27 languages and is an ideal tool for international organisations that require a multi-language solution. It is able to monitor conversations across the vast majority of social networks and offers highly targeted searches with industry leading queries powered by 22 Boolean operators. Using an advanced algorithm it offers spam-free data from millions of online sources.
22. Stock Images (Free):
The use of stock images is often criticised by conversion experts because the same images are sometimes used by competing websites. They are also sometimes used inappropriately (e.g. to show a member of your customer services team when they are clearly a model).
However, when you have a limited budget, and provided you take care with selection, stock photos can be a great resource to convey relevant imagery on your website. Pictures are engaging and can instantly communicate emotions.
Here are 6 resources that provide free stock images and illustrations.
1. Flickr: The world’s largest online photo imaging and sharing application. A great website used by some of the world’s top photographers. Not all images can be used commercially so check first before you use a photo.
3. StocksPhotos.io: This is a community for high resolution images (over 27,000 to choose from).
4. rgbstock: Is a free resource of high quality photographs and graphics for illustrations, wallpaper and backgrounds.
5. Openphoto: An extensive library of stock photos which was established in 1998 and how has a huge selection of free images to choose from. Categories organised in thumb nails and also has a keyword search facility.
6. Freeimages: Most of the 6,000 images on file were either taken exclusively for the site or were sourced from contributing photographers and illustrators.
23. Surveys and user polls:
Ensure you understand your users and what they are looking for on your site. Voice Of the Customer tools can help you identify barriers to a great user experience and provide great ideas for your testing and product roadmap.
1. Bugmuncher: Enables users to report problem & automatically sends your company screen shots with details of the browser, the operating system, the path they took & even which browser plug-ins they have installed. The ideal solution for any site that has more than its fair share of bugs to fix. Free trial available.
2. ClickInsights: Sends one-click lifecycle email surveys to your customers based upon what they do or don’t do on your website or in your app. Create surveys with questions with up to 4 clickable answers and when customers click on their answer they will land on a customizable landing page that allows you to ask an open-ended question for more in-depth insights and the ability to include a call to action to read, download or purchase something.
3. Feedbackify: Employs a fully customisable widget on your site to deliver short surveys for your visitors to complete. The Feedback Dashboard allows you to view answers with full context, including which page it was submitted from, your customer’s geographic location, browser, operating system, screen size etc. Offer a 15 day Free trial.
4. getsatsfaction: Recently acquired by Sprinklr, getsatisfaction is an online community platform that deeply integrates feedback tools into your site to allow customers to connect with your company and other customers. Q&A tools capture, organize and automatically share commonly-asked questions.
Crowd-sourcing tools solicit input and feedback on key topics to gather insights, plan and problem-solve. Idea generation/prioritization tools invite customers to contribute new ideas and prioritise them based upon member input and feedback. getsatsfaction also promotes experts and super-users to Champion status to recognise them publicly and give them special privileges, like access to moderation and curation tools.
The widget is fully customisable and allows customers to ask questions, leave praise, share an idea or raise a problem in 12 different languages. This is available across all devices and screen sizes, and social media integration means that you can view customer community feedback alongside other social content and push content from the community to Twitter or Facebook.
5. Google Moderator: A Free, but basic tool that uses a forum approach to obtain customer feedback. You can create a series about anything that you are interested in discussing and open it up for people to submit questions, ideas, or suggestions. Google refers to these as submissions. User can submit a question, idea, or vote.
Google Moderator is integrated with YouTube which allows users to post videos to provide more in-depth views on the topic.
6. Hotjar: Offers a range of low-cost website evaluation tools, from visitor heatmaps, and session recordings, to customer polls and surveys. The Free basic service offers up to 3 onsite polls, surveys and recruiters for live usability testing each month. The Pro and Business packages offer unlimited polls, surveys and recruitment and the Business service also allows you to remove Hotjar branding from the feedback widget.
7. i-Perceptions: A Free pop up that asks three simple questions to website visitors. The three questions could include:“How would you rate your site experience?”“What describes the primary purpose of visit?”“Were you able to complete the purpose of your visit today?”You can use the feedback to understand how people engage with your website and find opportunities for improvement.
8. Kampyle: Employs a widget on your website with the ability to tailor the feedback form for different parts of your website to ensure it is relevant to your visitors. This includes the ability to intercept visitors who are about to abandon their basket or exit your site to ask them questions to understand the route causes of abandonment. Its ability to integrate with Google Analytics and Adobe Analytics means that you can overlay behavioural data with feedback to evaluate and optimize efficiently.
If you wish you have the ability to respond directly with a built-in response system and you can set up an automated response system that routes feedback to the appropriate people in your organisation to respond and take action.
9. Opinionlab: Uses the [+] widget on your site to gather visitor feedback. It offers dedicated solutions for desktop and mobile websites to ensure an optimal customer experience. Opinionlab also has the ability to benchmark across sectors and digital and physical touch points using their patented Customer Feedback Index and Functional Mean Ratings solution.
10. Proved: A great tool if you simply want almost instant feedback on an idea, prototype or a new product development that you want to check-out before it goes live. Feedback is normally provided within 3 to 4 hours and guaranteed within 24 hours.
Proved uses crowd sourced feedback to evaluate new product developments. The Starter plan for early stage ideas gets feedback from 20 testers, while the Basic plan for perhaps a prototype gives you 50 testers and Pro for a fully developed products 100 testers to reduce uncertainty before launch. Free trial available on request.
11. Qualaroo: Offers a customisable widget for desktop and mobile devices. You can target questions to visitors anywhere on your site, and includes exit surveys to capture insights from visitors who are leaving your website.
It has a Free trial, but for the enterprise plan you’ll also get integration with third parties (e.g. Salesforce, Hubspot & Optimizely), a reporting API, Net Promoter Scores with skip logic and advanced targeting.
12. Survata: A great tool if you have never designed questionnaires before and want some advice to complete the process. The fool finds respondents for your survey who meet your target audience from 17 countries by age, gender, geography and custom attributes.
You write your surveys questions, build your questionnaire using their self-service survey tool and an analyst will then review it and suggest edits based upon industry best practice. Survata will then find the respondents for your survey and provide raw data in an Excel spreadsheet and in Statwing, a free partner analysis tool.
For mobile forms SurveyGizmo automatically re-formats questions for the device and only displays one question at a time. Mobile surveys also enable use of their File Upload question to gain access to the respondent’s camera and allowing you to capture photos for the study.
Automated reporting tools offer one-click advanced reports and cross-tabs for full analysis of your data. Export data to other data analysis packages. You can also schedule reports and email results to fully automate the reporting process.
14. SurveyMonkey: An enterprise survey tool that enables the creation of most types of surveys, including web, email, mobile, social media, and automated telephone surveys. If you need to find respondents, SurveyMonkey Audience allows you to define your target audience and will then provide you with the feedback you require.
Offers 15+ types of questions, customisable logo and branding and the ability to set skip logic by page and question. Fully integrated with the likes of MailChimp and Eventbrite. Comprehensive real-time reporting available including text analysis, SPSS integration, customer reporting, cross-tabs and presentation-ready charts and reports. A Free plan is available for 10 questions and up to 100 responses.
15. Surveypal: Positions itself as an enterprise survey tool that uses an intuitive drag and drop style editor to make it easy to build high quality online and cross-device surveys. You can also choose to edit one of their professionally designed templates if you prefer.
They also offer customer support via phone, email and built-in live chat chat to make the process as stress free as possible. All support staff are engineers which means you can expect to receive a high level of technical support to quickly resolve any problems.
Allows you to set up automated email alerts based upon your own business rules to instantly respond to certain types of customers or responses. A flexible reporting tool provides automated visual presentations in a variety of formats such as PowerPoint, Word, Excel, SPSS and as an interactive dashboard.
Surveypal integrates with Slack, Zendesk, Salesforce and many other apps. Their API also allows you to send, receive and track surveys. A Free plan is available for up to 100 responses.
It offers three options for delivery of surveys.
- Tab – Shows up at the bottom right of every page you install it on.
- Inline – Is positioned within your page anywhere you’d like to get feedback on a specific item or experience.
- Email – At the end of an email which is great for gauging how your customer support interactions are performing.
A 60 day money-back guarantee is available on all plans.
17. Typeform: Positions itself around delighting respondents, keeping them focused on one question at a time and the versatility of their forms. Provides an enterprise survey tool for use across all devices. Offers Free plan for basic users.
18. UserReport: Offers online surveys and feedback forums.
The online survey tool allows you to ask for feedback about your website and gather visitor demographics in over 60 languages. You can either use the ‘ready-to-go survey or customise with your own logo, colours and questions. Survey results are presented in intuitive reports that can be easily shared and exported as PDF or raw data.
The feedback forums give you the opportunity to gather ideas on how to improve your website. It also allows users to report bugs, submit issues, comment on and vote for ideas online. It works across devices and is fully customisable. Free account available.
19. UsabilityTools: Offers a suite of UX tools which includes the ability to create surveys by adding a widget to your website, emailing links or hiring respondents. The ‘Click test’ allows users to place their mouse click on a given item on the web page to express their preferences and their point of interest.
20. UserEcho: Offers a suite of software solutions for better customer service and engagement. The main customer feedback tool is their Ideas Forum which enables customers to ask questions, share ideas and learn. Customers can vote and you can gather critical feedback of what they like or dislike.
Users can login via popular social networks which eliminates the need to go through a registration process. In addition, the Knowledge Base will automatically search for answers when a user writes a query, and in the caes of a match will display the item to the user.
UserEcho also enables live chat conversations with visitors on your site. 15 day Free trial.
21. Uservoice: Offers an all-in-one product management platform to make it easy to give customers, partners or internal teams a voice with private labelled feedback forums. You can collect customer feedback on web or mobile with a native user experience.
Uservoice does not require your customers to register which encourages participating. The forums work by visitors raising a ticket and then vote or discuss ideas and possible solutions. The tickets contain useful information on the user including their OS, browser and the page from which the ticket was raised.
22. Voice Polls: Create questions or use existing templates to poll your website visitors by embedding surveys onto your website or blog. If you agree to sponsored polls behind your own polls you will earn revenue for every sponsored opinion collected from your site. You can browse trending polls from other users add those to your website to see if they improve engagement with your site.
Voice Polls are a Free tool for online publishers. They can help you grow your traffic, engage your reader, learn from them, discover who they are and bring some interactivity on your pages.
23. WebEngage: Offers online surveys, feedback forms and in-depth information (including screen grabs) to obtain and resolve customer problems, and notification to display messages to specific audiences (e.g. shopping card drop-off).
Survey: Collect insights from visitors. Target questionnaires at specific audiences using rule builder. Get real-time analytics and reports.
Feedback: Add context to your feedback form with custom fields and automatic screengrab features.
Notification: Push messaging tool. Lets you display offers, discount codes, product launch announcements etc. to visitors. Real-time stats
24. Text Analysis – Word clouds:
A word cloud is an image composed of words used in a particular text or subject, in which the size of each word indicates its frequency or importance.
You can use word clouds as a way to visualise verbatim responses of users to surveys. complaints, problems or other feedback from visitors.
1. ABCya!: A word cloud for kids that may be relevant if your website is out interest to children. Type or paste text into the box below and press the arrow button to view the word cloud generated.
2. Jason Davies: A great tool if you want to generate a word cloud from a blog or website.
3. Tagcrowd: Allows you to set specific criteria for your cloud such as language, maximum number of words and minimum frequency. Allows you to create a word cloud from a URL or upload text from a document.
4. Tagxedo: Create word clouds from a URL, Twitter ID, Del.icio.us ID, news, search, RSS feed, uploading text or enter it yourself.
5. Tagul: A word cloud generator with advanced features including words inside words, rich font choices, roll-over effects, custom shapes, colours and fonts and export in vector formats.
6. WorditOut: Advanced filters allows you to filter the text to display or remove words and change their importance. Select your own layout by choosing your own colours, fonts, and sizes or let WorditOut find a random look for you. http://worditout.com/
7. Worlde: A simple word cloud generator which allows you to set the weights of words.
25. Trust Assessment:
1. TrustRadius: Business software reviews from users, software comparisons and insights.
2. Web Of Trust: The WOT user community has rated over 36,000,000 websites. Check out how they rate your website. I have seen mixed reviews about how accurate the ratings are on this site, so proceed with caution.
Obtain feedback on usability. Some offer pop-ups on the site to get your own visitors to complete specific tasks.
Submit a list of tasks that visitors should complete and review visual recording of users.
Feedback Army: http://feedbackarmy.com/
Try My UI: http://www.trymyui.com/
Usability Hub: https://usabilityhub.com/
Usability Tools: http://usabilitytools.com/
User Bob: https://userbob.com/
User Testing: www.UserTesting.com
Peek from User Testing: Offer Free 5 minute video of a real person using your site.
WhatUsersDo: http://whatusersdo.com/ – Captures videosof users talking about your website
Record usability issues that you discover with this Free tool from Screencast:
Screencast: Video and audio of website browsing. http://www.screencast.com/
27. Video – Explainer Videos:
Animated explainer videos can be a useful way of engaging visitors new to your site.
Here is a list of production companies that I found on Quora. I’ve added a few that I have come across and so there are 116 in total.
- Advids 2.0 ( http//:http://www.advids2.com/ )
- Amod Films (http://www.amodfilms.com/)
- Animated Video (http://www.AnimatedVideo.com)
- AnimationB2B (http://www.animationb2b.com/)
- Animotus, Amsterdam-based (http://www.animotus.com)
- AppVideos (App Explainer Videos and App Marketing Services)
- Barq Video (Animated Video Production | Strategic Video Marketing | Explainers)
- BWD (Johannesburg – Sandton – Fourways)
- Blink Tower (Blink Tower)
- Brandlovevideos (Brandlovevideos)
- Breadnbeyond (Bread n Beyond | Branding and Animation)
- #1ExplainerVideo ( # 1 ExplainerVideo – Animated Explainer Video Company)
- Brandepix (Animation Production Company | Animation Studio)
- Breadnbeyond (breadnbeyond)
- Broadcast2world (Video Production Company for Animated Web Videos)
- Cartoon Media – Premium Whiteboard Videos [ Link removed on request 16th Feb 2017 !!]
- Coat of Arms Post Production – (Unique Explainers & Original Post Services)
- Common Craft (http://www.commoncraft.com)
- Corporate Video Sharks (Just another WordPress site)
- Creamy Animation (Explainer Video Production | Explainer Video Services | Animated Videos | Marketing Videos | Explainer Video Company)
- Cullin Collective (http://thecuillincollective.co.uk)
- Daily Planet (Daily Planet Productions ltd.)
- Demo Duck (Explainer Video | Web Video Production | Marketing Video | Animated Video Production)
- DemoFlick (Demo Videos for Websites, Demo Video Production—)
- DemoNinja (Explainer video, Tour video, App demo video | DemoNinja)
- Easy Explain Video (Professional explainer video, explanation video production company)
- EdmanTV (Explainer Video Production, Trade Show, Business Website Video Production Services, Website Video Marketing)
- Epipheo Studios (Epipheo Studios – Share Your Epiphany with the World)
- Explainers (http://explainers.in)
- Explania (Instructional and Educational Videos, Animated Explanations,)
- Explainify (Remarkable Explainer Videos for Businesses)
- Explain It Videos (Mobile App Explainer Videos)
- Explanimate (Explanimate! – Corporate Animation)
- FatHappy Media (FatHappy Media || Explainer Videos, Startup Videos,
- Corporate Videos and more from New Orleans)
- Flikli (Screencasts, Educational and Instructional Videos)
- Flock of Pixels (Flock of Pixels)
- Fueled (Mobile Design & Development in NYC – iphone & Android)
- FunnerVids (http://www.funnervids.com)
- Fire Starter Videos www.firestartervideos.com
- Gisteo (Gisteo | Marketing Video Production, Web Videos)
- GoAnimate (GoAnimate for Business | GoAnimate for Schools)
- Green Iguana (http://greeniguanastudios.com)
- Grumo Media (Grumo Media)
- Howcast (Howcast | The best how-to videos on the web)
- How It Works Media | Animated Explainer Video
- Idea Rocket (Explainer Videos and Other Animation Services)
- Illuminate This (http://www.illuminatethis.ca)
- Illustrate It (Explainer Videos by Illustrate IT!)
- In 60 Seconds (in60seconds makes explanimations)
- Instruxion (Instruxion – High-Impact Digital Content)
- I Sketch Your Idea (Animated Video Production | 2d Animation Studios | Animated Intro Maker)
- Just Adams Productions (Frontpage Hosting E-Commerce Web Hosting Bluehost)
- Kasra Design (Explainer Videos, Animated Videos, TV Commercials)
- Kicker Inc (Video Production for Web and Mobile)
- Kukuzoo (kukuzoo)
- Less Films (Video Production and Animation)
- Legwork Studio (Creativity. Innovation. DIY Ethic)
- LooseKeys (LooseKeys)
- Lonric Studios (The best animated explanatory commercials)
- Lumeo (Lumeo Inc.)
- Mable Animation (The Animation, Illustration & Motion Graphics Work of Amy Charlick)
- Media Whale (Animated Explainer Videos & Corporate Videos)
- MKShft (MKSHFT/CLLCTV | SAN FRANCISCO, USA)
- MindBug Studios ( MindBug Studios – Awesome web animation videos, New York City, USA )
- Mypromovideos (We Love to Explain your Business)
- Motion Crafter (Explainer Videos for Startups)
- Motion Story (Explainer’s Videos | Animated explanations | Marketing animations)
- Panda Motion (http://pandamotion.com)
- Paper Krane (PAPER KRANE)
- Picture Lab (Picturelab)
- Piehole (PIEHOLE.TV)
- Planet Nutshell (Planet Nutshell | Web Videos | Explainer Videos | Educational Videos)
- RapidFire Video (RapidFire Consulting and Video)
- Redwoods Media (http://www.redwoodsmedia.com)
- Revolution Productions (Web Videos & Animated Explainer Videos Production – Revolution Productions)
- RocketWheel (http://www.rocketwheel.com)
- Sales Video Shop (SalesVideoShop.com)
- Sandwich Video (Sandwich Video)
- Say it Visually (Say It Visually!)
- Seed Well (Social Video Campaigns and Viral Video Distribution for Brands)
- Simple Story Videos (Your Personal Story Tellers)
- simpleshow http://simpleshow.com/
- Simplifilm: http://simplifilm.com/
- Splainers (3d Animation Creative Marketing Movies for Presentations and the Web)
- Sprinkle Lab (We Make Delicious Videos)
- Sundstedt Animation (Explainer Video Production | Web Video Production | Marketing Video | Animated Video Production | Explainers | Animation Services from Glasgow )
- Startup Video (Landing Page – Startup Video is a Animated Explainer Company!)
- Switch Video (http://www.switchvideo.com)
- Tadapix (Tadapix Animated Marketing)
- The Video Animation Company (Video Animation For Business | Animated Video Production)
- The Explainers (How does this work?)
- Think Mojo (thinkmojo Resources and Information. This website is for sale!)
- Think Video (THiNK Video – Explainer Videos)
- Topic Simple (Topic Simple)
- Topline (Toplinecomms)
- Transvideo (Bay Area video production)
- UserFarm – 50,000+ Videomakers in 120 countries get multiple videos, get engaging videos!(Crowdsourcing video production company for creative ads & promos)
- Vakuk Films (http://www.vakukfilms.com/video/php)
- Veedme – A Video Production Marketplace(Video Production Marketplace | Veed.Me)
- Veracity Colab (http://www.veracitycolab.com)
- Whiteboard Explainers (http://www.whiteboardexplainers.com)
- Video Explainers (Explainer Video | Animated Video Production | Whiteboard | Video Scribing)
- Video Sales Lab (Creating The Best Sales Video For Your Business)
- Vismo Media (Video Production Company | Web Video Producer | 2D/3D Animations, SpokesModels)
- Vjsual (Vjsual)
- Vungle (Vungle)
- What Now? Exactly! (http://whatnowexactly.com)
- Wienot Films (Explanatory videos. Animation. Editing. Production.)
- Wooshii (Wooshii | Professional Video Production Company | Online Video Advertising)
- WDYSD (Video Igniter)
- Ydraw (Video scribing, Whiteboard Videos, and Animation Video production – ydraw.com)
- 1/29 Films (Inspiring Brand Loyalty (And Love…))
- We Can Explain ( We Can Explain )
- StudioTale (Explainer Videos, UI/UX, Motion Graphics)
Useful article – How to create explainer videos.
28. Visual analytics, including heatmaps & session recordings:
Visual analytics tools can provide valuable insights into how your visitors behave on specific pages by showing their mouse moves, scroll reach, mouse clicks, and attention levels down the page. These tools generally offer three core elements:
1. Video replays of visitor sessions showing mouse movements and navigation on your site. Very useful to get a better understanding of how visitors interact with your site. .
2. Heat maps & form analytics – normally shows clicks, engagement with the page, scroll reach, which elements visitors hover over but don’t click, and mouse movements.
3. Set up email alerts for visitor issues with pages relating to key conversion goals.
Heatmaps for Apps:
1. Appsee: Mobile app analytics platform that records user sessions, touch heatmaps, crash recordings, conversion funnels and provides in-app analytics reporting. Appsee captures screen taps, swipes and action using an SDK integrated into your app.
Advanced filters allow you to find the most interesting recordings to understand what makes users abandon registration or how loyal users interact with your app. You can control the ratio of recorded users and choose to record specific users based on the screen they visit, their demographics, OS version and more.
Offers two plans, with a 14 day Free trial on the Premium plan. No prices displayed on their website.
2. Flightrecorder: A mobile app analytics platform which provides screen recordings of user actions, touch heatmaps, crash reports and app analytics reporting.
The tool records touches, user location, location accuracy, notifications, battery state and level, network status, device orientation, language, time zone, device notifications, crashes and more.
The starter plan costs $19.95 a month per app for up 2,500 sessions and includes crash reporting. It has a push notification limit of 100,000. The Professional plan costs $199.95 a month for each app for up to 75,000 sessions, and includes crash reporting, technical support, and a push notification limit of 1,000,000.
3. Heatmaps: A heatmap tool for iOS apps which provides heatmaps for touches and gestures, plus analytics on views, user engagement rates and navigation flows. No pricing information is displayed on their website.
4. UXCam: A mobile app analytics tool which automatically captures screen recordings, and touch interactions on your app to provide heatmaps and identifyuser drop-off points. .
Offers two plans. Up to 20,000 monthly user sessions for $59 a month and up to 100,000 sessions for $249 a month.
Heatmaps For Websites:
1. Click Tale: One of the most established providers, Click Tale offers a full suite of visual analytics solutions, including heatmaps (mouse moves, clicks, attention, scroll reach & link analytics), session playback recordings, real-time monitor, conversion funnels, and form analytics, Advanced filtering allows you to search for recordings of specific scenarios or events and segment your heatmaps (e.g.by new and returning visitors).
The page console provides you with in-page web analytics about any individual page including engagement time, time on the page, page views, the bounce rate and lots more. Site reports can also be generated to show pages by load speed, engagement, clicks, scroll reach and errors. Is capable of integrating with A/B testing tools such as Maxymiser to allow you to compare visitor behaviour between test variants.
No pricing information is displayed on their site, but the cost is mainly based on pageviews. Data is saved for 30 or 60 days.
2. Crazy Egg: Primarily a heatmap tool that shows clicks, mouse movements, and scroll maps. The overlay tool shows you the number of clicks on each element on the page and Confetti displays every click on a page segmented by source of traffic. It is able to handle multiple domains, iFrames and flash objects.
All plans are Free for the first 30 days. The Basic plan costs just $9 a month for up to 10,000 visits a month, 10 active pages and daily reports. The Standard plan which is priced at $19 a month goes up to 25,000 visits per month and 20 active pages. Pro, their most comprehensive plan costs $99 a month and offers up to 250,000 visits per month, up to 100 active pages, hourly reporting, advanced filtering, mobile heatmaps and multiple users.
3. Decibel Insight: An enterprise tool with a full suite of solutions including dynamic heatmaps (clicks, attention, scroll, time and attribution), session recordings, form analytics, advanced segmentation, and email alerts.
Attribution heatmaps enable you to map interactions to content, and monitor clicks, goals and revenue. The time heatmaps allows analysis of visitor behaviour during your sites busiest time to spot and target the dead time.
The session recordings accurately records dynamic content interaction, drop-downs, responsive sites, carousels & forms. Decibel Insight also offers a mobile solution, and integrates with web analytics, voice of the customer and A/B testing tools.
There is a choice of either a Free plan or an Enterprise plan. The Free plan goes up to 5,000 pageviews per month and offers starter heatmaps, session recordings, date and device filtering and pre-built channels. Sessions recordings are kept for just 7 days and data is retained for 1 month.
4. Hotjar: A new start up that offers standard heatmaps, form analytics, session replays, conversion funnels, surveys, feedback polls and recruits user testers. It does not yet allow you to exclude visitors from certain countries or IP addresses, but it has an extensive product roadmap to add greater flexibility and sophistication to its offer.
Basic, a Free plan samples up to 2,000 page views per day, 300 session recordings, 3 funnels, up to 1,000 visitors per heatmap and forms, plus 3 polls, surveys and recruiters.
The Pro plan is just €29 per month and samples up to 10,000 page views per day and up to 2,000 visitor recordings or heatmaps for each page. However, it has no upper limit on total visitor recordings and heatmaps. Both the Basic and Pro plans save data for 90 days.
The Business plan is €89 per month and samples up to 20,000 page views per day and up to 5,000 visitors per heatmap or form. It offers unlimited polls, surveys, recruiters, and saves data for 180 days.
5. Hoverowl: A heatmap and session recordings provider which supports all devices. Their advanced heat mapping and session recording system tracks and separates reports for each type of device.
14 day Free trial available for all four plans. The Elf Owl plan costs $12 a month and captures up to 3,000 session recordings and heatmap visitors a month. Saves recordings for 30 days.
The Wise Owl plan costs $99 per month and captures 250,000 recordings and heatmap visitors per month. Retains recordings for 60 days.
Conversion funnels allow you to define a series of pages that leads towards a goal. Form analytics features a hesitation report which shows how much time on average visitors are hesitating on each input field. The hesitation algorithm tracks a variety of signals that helps to determine whether a visitor is engaged or hesitating.
Inspectlet has a Free plan for a single website, and up to 100 session recordings a month together with the heatmap suite. The Micro plan costs $39 per month (up to 5,000 recordings) for a single website and account user.
Accelerate is their more comprehensive plan which is priced at $299 a month (up to 125,000 recordings & 20 websites). This plan allows for multiple account users and provides conversion funnel analytics and in-depth form analytics. They also offer an Enterprise plan for larger organisations.
7. Luckyorange: Offers a full package including heatmaps (mouse movements, clicks and scrolls), session recordings, conversion funnels, form analytics, live chat and visitor polls. The dashboard allows you to monitor real-time analytics to see how many people are on your site, compare historical statistics and see what keywords, locations, referrers, tweets, languages and more are driving traffic and behaviour on your site.
The session recordings feature allows you to search by behavioural tags so that you can see for example visitors who abandon their basket or visited a product page but did not check-out. The form analytics provides data on which fields are most often the last abandoned, time to start, time spent on each field, the order visitors filled out each field and which fields are repeated the most.
7 day Free trial available on the Small plan. The Small plan costs $10 per month and gives you up to 50,000 page view per month across 3 sites and data is stored for 30 days. The X-Large plans is priced at $100 a month for 100,000 page views and 25 sites. All visitors are recorded until the monthly maximum is reached and will not re-start until you either upgrade or the month ends.
8. Mouseflow: A comprehensive tool with heatmaps (move movements, clicks and scrolls), session recordings (including mobile gestures), link analytics, and form analytics. The form analytics lets you watch visitors’ keystrokes and how the form fills as they interact with your site.
Offers a limited Free plan for up to 100 recordings a month for a single website. Subscription plans start with the Small plan for $15 a month. This provides up to 1,000 recorded sessions for one website and a month’s storage of data.
The Extra Large plan costs $299 a month and gives you up to 100,000 recorded sessions for 30 websites and 3 months storage. An enterprise plan is also available for over a million recorded sessions.
9. Sessioncam: A full service tool which offers heatmaps (mouse movements, clicks, scrolls and browser attention), session recordings (including from mobile devices) , conversion funnels, and form analytics.
You can use their API to feed data recorded in real-time by Sessioncam into your own CRM systems to respond automatically to targeted events. Sessioncam also integrates with third party solutions such as Google Analytics, Campaign Monitor, Cheetahmail and Olark.
Sessioncam targets organisations with over 500,000 page impressions a month and does not display any pricing on its site. Cost is based upon page impressions.
10. UserReplay: Concentrates on providing session recordings for all your visitors. This allows you to monitor and identify behavioural insights to fix usability, technical and performance problems with your website. UserReplay is particularly good for helping resolve customer disputes, fraud prevention and abandon basket issues.
No pricing information is displayed on their website.
29. Visual Eye Tracking Heatmaps :
Usability research indicates that there is a poor correlation between mouse movements and eye movements, so your click and mouse heatmaps don’t necessarily give you an accurate picture of where your visitors are looking.
A. Eye tracking user studies:
B. Eye tracking software to use in your own studies:
Project to develop new visualisation tools for eye movement in dynamic images:
C. Algorithm based tools that predict user focus and attention:
30. Web analytics:
Tracking visitors to your website, pages they visit, time spent on pages, bounce rates, conversion rates etc.
http://clicky.com/ Free if you only have one website
31. Other toolboxes:
1. Conversion Ninja Toolbox: Tim Ash, Sitetuners, – author of Landing Page Optimization.
2. Conversion Optimization Toolbox: From Marketizator.
3. My Free Conversion Rate Optimization Toolbox: Rich Page – author of Website Optimization – An hour a day.
Read more: http://conversion-uplift.co.uk/post/111948820202/conversion-rate-toolbox#ixzz3cYTfjqzO
Under Creative Commons License: Attribution