When email first came out, each time I got a new message, I loved it!
Now? I get hundreds per day—it’s not quite as special anymore.
But while the entertainment value of email has declined, its role in business has remained important.
But here’s the thing: just using Gmail isn’t enough if you want to achieve great results in your business. You have to use it the right way.
Did you know that being interrupted by email costs the average worker an hour of lost time each day? Think about how much work could be done in that extra hour.
Part of the problem is that we develop bad habits over the years. Radicati found that the typical employee checks their email an amazing 36 times per hour. They also send and receive 105 emails during the day.
I’m sure you’ll agree that this level of distraction is not conducive to productivity and that this volume of email for an average worker is kind of scary. It’s almost inevitable that you would lose emails and forget to do important things.
Managers are supposed to be pretty good at…well…managing things, right? But even they can’t manage inboxes well. In fact, 59% of middle managers miss at least one important piece of information from email every day because they can’t find it. Sometimes, they never see it in the first place.
As marketers, we deal with many people who have these habits every day. Heck, maybe we ourselves are guilty of some bad habits as well.
That’s why I’m going to show you how to turn your Gmail inbox into a machine, where junk is ruthlessly eliminated and valuable emails are always acted upon.
To do so, you’re going to need plugins, and lots of them.
That’s why I’ve hand-picked 22 of the best Gmail plugins that will help you clean up your inbox (and keep it clean), send emails that get opened more, and increase your email productivity.
You won’t and shouldn’t install them all, but I bet you can find at least a few that will make a significant difference in the results of your emailing efforts.
Streamline and automate sending emails
Two things always grow as you become more successful: income and emails.
Not only do you receive more email but you also send more emails—out of necessity, of course. Readers, employees, partners, and your regular friends all need your attention.
If you’re not careful, you’ll spend half your day checking and writing emails.
TNS found that workers spend the most time every week checking email:
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