I have worked in the corporate world for 31 years, I’ve seen the internet come along big time in 2000, and under deliver on an over promise and see lots of digital / online businesses fail… those lovely boom and bust days of early 2000/1. I worked for a start up then and we all lost our jobs, made redundant by the people with the cash, the investors who got cold feet when the going got a little tough.
And now here in middle of 2015 those days seem so long ago, and the internet is now part of all our lives, we all shop and search online, even Nan’s and Grandad’s and Great Nan’s and Grandad’s have an Ipad and Smart Phone and surf all day…..
So is obvious that to run a modern business you MUST have some digital know how.
How many do ? from the recent surveys few in the modern world actually do, our schools do not teach it properly ( that’s a whole other story…).
I for one with 31 years in Information Technology would be expected to know the Digital World inside out, did I ? A big fat NO.
Why? because big business is afraid that if they train you too much you then leave and go somewhere else, so I survived 31 years in ‘Computing’ based on skills I learnt in the 1980’s.
I wanted to understand the new Digital Age so I took it upon myself to upskill and found the Digital Experts Academy, it was not cheap, then again cheap really means useless. I spent £5K on my training and now after 10 months I’m a digital whizz, I run my own web sites ( all 21 and growing), run a social media agency helping others train in digital skills and get their business onto social media, you know Facebook, Twitter, Linkedin, Pinterest, bla bla bla loads of them.
So what digital skills are needed to run a business today?
I think you need to understand Social Media as the first point, it is where everyone hangs out, some like Twitter, some hate it, others prefer the professional hang out like Linkedin, others Facebook, though this is now Grandma’s watching what grandkids are up to, the trendy have moved off Facebook to places where the pictures of doing silly stuff only lasts a few seconds and is not saved to haunt them for the rest of their days….
So learn Social Media skills and learn to use it for Marketing your business, get a page set up on each and have it link back to your web site, where you say what you do and how great you are at it and how the person visiting should leave their email, phone, twitter, facebook, linkedin and Skype details so you can pester them to buy your products…..
How do I learn these skills you ask?
That is simple nowadays, in the 1980’s I went to night and weekend school to study extra ‘stuff’… We have e-learning and videos and interactive webinars that have peeps on from all over the world, Australia ( it’s 3 a.m. there !!) and USA & Europe, all eager to learn the new digital skills.
I looked hard and eventually through a slightly convoluted route ( still that way now !) found the DEA – Digital Experts Academy to be very good. I joined at the Gold training level and after 10 months know enough to run my own business selling the skills I learnt, you don’t need to go that far, you can learn enough to run your own marketing campaigns rather than pay someone like me £350 a day to do it for you, though open to that I am too :), want a Facebook page, to be on Youtube and use Adwords, I can do all that……
If you want to learn the basic skills check out the DEA – Digital Experts Academy that trained me, they have a start up training called the SFM ( Six Figure Mentors, as the tutors are all 6 figure earners who are giving back, and getting paid of course!).
I run a web site called Education.menu, yep no .com anymore, like Facebook that’s old hat man !
That site lists the education you can get online via webinars, videos and the like, see the full course list here ( it’s SFM & DEA, partnered with Grovo who have literally thousands of course’s all bite size in 2 minute chunks so you can learn during those horrible TV ad breaks )
You can checkout the Training for FREE with a video series that explains it all by requesting here and then if really interested let me know and I’ll walk you through the SFM into DEA route so you can get yourself an EDUCATION in the Digital World… long gone are the days of “We don’t need no Education!“….
For your education “Pink Floyd – We Don’t Need No Education….”